Standard Guide for Structured Small Group Product Evaluations

Importancia y uso:

4.1 Using best practices for SGPE ensures that decisions made will be based on scientific principles, and the outputs obtained will be more objective than those evaluation sessions conducted without this planning, structure, focus, and best practices. These small group evaluations contrast with more formal product tests that include a prequalified participant sample, hypothesis testing, and statistical analysis. Without best sensory practices and procedures, SGPE may be unstructured, unsystematic, difficult to manage, and may lead to outputs that are unclear, not credible, or ignored. Additionally, the use of proper sensory practices reduces bias among participants with specific sample knowledge or a desire to advance an agenda. This guide provides a framework for conceptualizing, organizing, and executing these SGPE.

4.2 SGPE are used in situations in which formal, hypothesis-driven product evaluations are not required. These include situations in which the decision risk is small or stakeholders feel comfortable in making a decision with the attendant risks, or both. Examples of these situations may include limited availability of samples or other resources, potential patent exposure, or low incidence of target population. The SGPE could be an initial screening step or a precursor test before a more formal product test. In the proper context, SGPE can also be a decision-making tool in and of itself. Using the framework presented here provides a degree of rigor that may be absent when a few people evaluate a product without controlled conditions. A poster presented at the 2009 Pangborn Sensory Science Symposium (1) reported the results of a survey on SGPE. 59 % of respondents (N = 92) stated that, at their place of employment, typically, non-sensory professionals organized SGPE. Table 1 summarizes key differences between a typical unstructured product evaluation with a small group not following best practices and an SGPE that follows the best practices outlined in this guide.

Subcomité:

E18.05

Referida por:

E3428-25A, E2943-26

Volúmen:

14.03

Número ICS:

03.100.01 (Company organization and management in general), 19.020 (Test conditions and procedures in general)

Palabras clave:

benchings; bench screenings; cuttings; decision risk; effect size; sensory evaluation; small group product evaluation;